DraftKings CFO To Oversee Jackpocket Integration In New Role

Brett Smiley

draftkings jackpocket acquisition

After a half-decade at the helm as DraftKings’ chief financial officer, Jason Park is preparing to shift into a new transformational role with an eye toward, among other things, the lottery.

On Monday, DraftKings CEO and co-founder Jason Robins announced changes to its senior leadership that will deploy Park in the newly-created role of chief transformation officer, “to address and capture large efficiency opportunities that I expect will generate significant incremental profitability over the coming years,” Robins said.

Park joined the company as CFO in 2019 and oversaw DraftKings’ transition via special purpose acquisition company into a publicly traded outfit on April 24, 2020 (NASDAQ: DKNG), roughly six weeks after COVID-19 lockdowns left the sports world at a standstill.

“[Park’s] unique skill set, based on his accomplishments over the last five years as our chief financial officer and 11 years as a private equity operating partner, will allow us to further improve how we operate,” Robins said. “In addition, I’m confident he will unlock the benefits of our proposed acquisition of Jackpocket following its closing to strengthen DraftKings’ position in U.S. online gaming. There are also potentially transformational AI applications on the horizon that could change the way businesses operate and serve their customers to create potential long-term advantages.”

Coinciding with Park’s shift, Alan Ellingson, senior vice president, finance and analytics, who joined the company in 2020, will move into the CFO role as of May 1.

Drawing up a plan

News broke of DraftKings’ proposed $750 million acquisition of Jackpocket on Feb. 15. The transaction is expected to close in the second half of 2024.

“The $750 million acquisition of Jackpocket by DraftKings confirms what many industry insiders and investors have been positing since the overturning of PASPA in 2018,” Lloyd Danzig, managing partner at venture capital firm Sharp Alpha Advisors, told Lottery Geeks. “The fact that the TAM for companies like DraftKings and FanDuel is much larger than the aggregate revenues across sports betting and iGaming; rather, it is evolving to include many other psychologically similar experiences and complementary user journeys that might be woven into a one-stop-shop for sports, gaming, and entertainment.”

DraftKings boasts a market cap of $20.14 billion and is currently trading at $42.50 per share as it continues to surge since bottoming out at the end of 2023 at $11.23.

“I am thrilled to take on this new role which tackles several significant opportunities to improve how we operate and taps into my passion for building great and highly efficient companies,” Park said. “Alan is perfectly suited to seamlessly step into the chief financial officer role as an established company leader with deep credibility across the entire organization. I look forward to assisting with this transition and continuing to deliver value for our shareholders. We will provide more information on the transformation program during our next earnings call.”

What the lottery cross-sell looks like in practice, and on the app, will have Park’s fingerprints on it.